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July 3, 2012 / Kirsty Pitkin

IWMW 12: Day Three

  1. 09:30-10:00

    What Do You Really Want?

    Dawn Ellis
  2. Dawn Ellis opened with a fairy story of a university which implements a content management system.  She discussed some of the human difficulties they encountered along the way.  She stressed that it is very easy to say “let’s involve in new technology” but this can be a distraction.  She believes that it is only when we get round the table to talk about the user journey and the department’s key objectives that we can start moving things online appropriately.
  3. Audience Responses:

  4. PlanetClaire
    Dawn Ellis: Need to get people round the table to talk about the user journey, key tasks, key users, objectives – not technology #iwmw12
  5. 10:00-10:30

    Serve Two Masters: Creating Large-Scale Responsive Websites

    Keith Doyle & Paddy Callaghan
  6. Keith Doyle provided a definition of responsive design, stressing that it is not about mobile.  Responsive design isn’t about offering a cut down version – the site needs to provide the full content to be responsive, otherwise it is classed as a mobile site.  He outlined the key benefits of of responsive design, including that we have one web, with one url per page.

    Paddy Callaghan gave a practical overview of work at the University of Bradford to develop a responsive website for the institution.  He highlighted several features and processes, including how they chose to handle navigations, make better use of breadcrumbs, and some of the changes they will be making following user testing, such as repurposing the carousel feature.
  7. jpodcaster
    If we agree that websites should be accessible and usable then responsive web design should be a standard @keithdoyle at #iwmw12
  8. jessica_hobbs
    Responsive as standard for accessibility and usability: in 3 yrs time we’ll just be doing it. #iwmw12
  9. PlanetClaire
    Students are *choosing* to use phones as their way into our websites so we need to make it work for them. #responsive #mobile #iwmw12
  10. marcus67
    Disagree strongly about lack of responsive design for iPad portrait (and now looking at site – iPhone landscape) #IWMW12
  11. The first two presentations were summarised visually by Kevin Mears:
  12. Helen Sargan from the University of Cambridge described the circumstances that lead them to adopt Plone, an open source solution, to address the problem of multiple websites springing up across the institution without support.  They used this to create their Falcon system. She described the key requirements – including fitting existing templates into the CMS and the need for it to be amenable to their authentication system – and how the project progressed from the proposal in 2009 to date.

    She provided a live demonstration of the service, showing what is available in a plain vanilla site and how it can be customised.  She also described the business model they have adopted (£100 charge per site to cover hardware costs) and the training they offer to staff before they take on a site.
  13. Audience Responses:

  14. millaraj
    Nice to hear another Uni using open source software to run their websites. It’s plone, but never mind, still nice to hear! 😉 #iwmw12
  15. PlanetClaire
    I reckon if we charged 4 site development depts would go elsewhere. It’s just moving money around the institution. Seems a bit daft! #iwmw12
  16. millaraj
    Pay last? No way! Pay first, then development. Keeps people moving if they’ve something to lose! #iwmw12
  17. 11:30-12:00

    Measuring Impact

    Stephen Emmott
  18. Stephen Emmott from London School of Economics provided an overview of the complexity of the web presence at LSE and most other institutions.  He noted that there are many ways to review and measure the impact of the services managed under the banner of web services, but only finite time and resources to analyse these.

    He advocated a model for a measured web presence with a fixture of the boundaries, by auditing what’s managed, collecting data for what’s managed, then enabling authorised, self-help access to this data so appropriate people can use it.  At LSE they are moving toward providing data-drive dashboards to provide summary statistics, rather than customised reports.
    He stressed that he does not believe that web managers should be to measure impact.  It is our job to provide data and tools so others can assess impact.
  19. iamkriscollins
    Interesting to see how #LSE use external sources quite heavily. Appears to be a small team but doing interesting things #iwmw12
  20. mariekeguy
    #iwmw12 Gone full circle – we’ve come back to data again – managing data, auditing data, accessing data, visualising data
  21. 12:00-12:45


    Brian Kelly
  22. Brian Kelly summarised the range of activity from the workshop, including the summary.  He also emphasised the importance of giving us feedback.  The feedback form is available here.

    He asked the audience to tweet their reflections from the workshop:
  23. jeremyspeller
    We shouldn’t laugh – simplicity ideas from @briankelly might not be far off the truth… #iwmw12
  24. ScruffianPeej
    The #iwmw12 speakers were really good on the whole, but I’m not sure about the conference chair 😉
  25. seajays
    First time at IWMW: great speakers, interesting topics, fantastic Ceilidh. Many thanks to organisers and presenters. #IWMW12 #new #social
  26. He also shared some of the visualisations that have been generated:
  27. Looking to the future, Kelly asked again whether there is an appetite for a DevCSI hack day looking at data visualisation, and how the community can be carried forward, inviting comments from members of regional groups.  

    He concluded by thanking the staff at the University of Edinburgh, the speakers and the participants for all their input.
  28. More Information

    For more information about today’s proceedings, please visit the IWMW 12 website.

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